Blue Jeans, invented in 1850
Working as a canvas salesman in San Francisco during the California Gold rush of the 1850s, Levi Strauss made a keen observation. He noticed that pants of prospectors and miners could not withstand the wear and tear of their profession. Strauss decided to stitch some canvas together and sell them as pants. What they lacked in comfort, Strauss's pants made up in durability. When he discovered that using denim -- canvas dyed blue to better conceal stains -- produced even more popular and comfortable apparel, an American fashion mainstay had been established. Once the workwear of cowboys, miners, and ranchers, blue jeans are today worn by people of all walks of life, at work and play.
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